Treats that are heathy for your pets. Organic Ingredients, Low-fat, no additives.

For this project I created a Dog company and went through the process of creating brand names. Loyal Dog Co. It is in dedication to my dog and what treats he enjoys. For the secondary logo I had drawn an outline of a dog, very simple but effective. I wanted these packages to be fun and playful. I demonstrate this through the use of color theory and the overall design. The colors also play onto the treat flavors. Once again, I use type hierarchy to create an aesthetic flow of the brand values for those specific treats as well as to the treat names.